GLAMGLOW
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While working with the Estée Lauder Companies I've worked with Glamglow to concept and art direct Online content. I've led the art direction for brand.com and retail.com content, including site refreshes, ppages, video content, as well as email marketing for product launches, seasonal campaigns, and promotions.

  • Art Direction
  • Global Brand Guidelines
  • Site Brand Refresh Rollout

    • Below is a selection of projects ranging from concept to final product:

    When I started at Glamglow I worked on surveying current and past digital content to establish guidelines for the approach to creating content going forward.

    For Supersmooth I developed key visuals, and guidelines for usage of them across touchpoints. I also led the online rollout, seen in below examples.

     

    Below is an example of social/digital Always On content created for Spring.