SMASHBOX X BECCA
While working with the Estée Lauder Companies I've worked with the Smashbox team to concept and art direct online storytelling for the collab between ELC companies Smashbox and Becca. In this role I developed the look of the collab launch and brand messaging, and oversaw production of online and social assets.
Art Direction
Site Design
Branding
Below is a selection from the end results.
The below showcases HP, Email and Social assets created to highlight how to wear Smashbox and BECCA together.
