ByteDance - Cherie
Cherie is a new beauty focused social app enabling beauty fans to review and discuss what they love in an honest and welcoming environment. I worked with cherie on digital advertising and content for campaigns and brand initiatives. My roles:
Art Direction
Storyboarding/Copywriting
Illustration/Animation/Motion
Design
Video/Editing
Below are samples cut from video and GIF ads highlighting main touchpoints of the cherie app. For each unique touchpoint I've developed visuals to showcase product UI features and highlight the creative, DIY feel of the user generated content that makes up cherie.
Video samples:
cherie is made up of creators and content makers (makeup artists and makeup fans). I've made many stickers for the use of content makers on cherie and social media. Below are a few samples I created with the cherie team:
cherie's Future Beauty Fund was an initiative in March 2020 formed with a goal of raising $100k for small beauty businesses and professionals impacted by COVID-19. With a muted palette and more serious tone than our typical approach, I made these animations to amplify the fundraiser on social media and meet the 100k goal.
