UCLA
For the UCLA Summer Art Institute—a summer arts program for high school students—I designed a logo (still and animated), printed promotional materials and a tote bag.
The logo was created by inverting the regular UCLA logo typeface into outlined text, giving it a lighter summer-appropriate and youthful feel. I designed all assets from start through to final production. Roles included:
Art Direction
Visual Design & Strategy
Logo Design (Illustrator)
Motion Design (After Effects)
Print Design (Illustrator)
The logo was created by inverting the regular UCLA logo typeface into outlined text, giving it a lighter summer-appropriate and youthful feel. I designed all assets from start through to final production. Roles included:
