FCB Global - Boeing
While at FCB Global I concepted and art directed several 360 campaigns for Boeing, a multinational corporation that designs, manufactures, and sells airplanes and aerospace products including commercial airlines, satellites, and rockets. Campaigns have included commercial videos, social media campaigns, banners, emails and more. The approach has been human focused, with the aim to bring down to earth the other worldy nature of the companies products.
Concepting
Art Direction
Oversite through completion
While at FCB I worked within the Beoing team to art direct this spot in the classic Boeing POV of looking up with hope—this time at fireworks in the sky. People are seen around the country illuminated, and united, by colorful lights from fireworks.
For Boeing's Memorial Day campaing I partnered with a copywriter to concept a clear, human-centered campaign to honor those lost in service. Boeing chose our direction presented below, which puts a simple twist on their classic point of view of "looking up" with hope, by asking viewers to take a moment, and look down in reflection. I art directed the solemn, simple spot from storyboard through completion, working within a larger team (video editor, sound mixer, creative director, producer).
For print and digital advertising, the aim was to create materials that married an information focused approach with very human-centered visuals. This can be seen here through imagery that brought texture, and color to life.
