La Mer


While working with La Mer I've lead creative for digital first campaigns from concept through QC. This has included product and on model photography and video for digital first campaigns including seasonal storytelling and set launches, to key online shopping moment like Black Friday, Cyber Monday and 11 11.

  • Art Direction
  • Concepting
  • Pre-Shoot and Post-Shoot development
  • Design + Production Oversite/QC


    • Below are key visuals and the digital rollout from FY23 key onlines shopping moments: Black Friday, Cyber Monday, and Signles Day, bringing in over 33% of total brand sales. For this key selling moment based around regimen building gifts with purchase, the concept for all three moments stemmed out of the overarching theme of Steps to Luminosity. Products, including TOA's, are seen laid out on steps, highlighting each step of regimen building. Black Friday was set in darker, moonlit tones, and Cyber Monday it's "morning after" counter part.

    Below is how the campaign seen situated within the social grid, each phase feeling distinctive, with elevated storytelling while being product and offer driven

    Conversion videos were key sales drivers, while maintainging the brands luxury aesthetic

    Below shows how the campaign rolled out on site, utilizing the video content below the fold to elevate these key selling moments

     

    While at La Mer I've lead creative, including content + UX/UI for the La Mer Personalized app, an expert led app used in store to bring customers through brand initiatives, stoytelling, product education and more. Below are highlights from the Miracle Broth experience.

    For Intro Sets and Small Miracles I concpetd a world that built on the tradition of these sets living in a world with a hint of magic and lots of water. We crafted a prismatic set for the sets to be shot in water, with light relections and patterning effects

    For Spring Sets I led creative from concept through QC, for La Mer's hydrating, Spring Sets seasonal 360 launch. We developed a set made out of sea-glass like petal forms, hovering over our brand muse, the ocean. The sets speak to our benefits as they are seen hovering over water, our main ingredients, kelps, life force.