SMASHBOX
While working with the Estée Lauder Companies I've worked with the Smashbox and Glamglow teams to concept and art direct Campaign content for global online use. My role has primarily been concepting and oversite for content on site, as well as art direction for Online touchpoints including site, email, and retail partners.
Art Direction
Concepting
Global Brand Guidelines + Toolkits
Production Oversite
For Holiday 2021 I partnered with a copywriter to bring imagery to life through a playful and elevated narrative of parties and gifting. To do Holiday's the SBX way, we amped up the energy + glam all the way.
Key Visuals are below, with copy taglines and images of models + holiday sets.
For online we created an immersive holiday shopping experience brand-world.
As lead creative for online, I concepted and curated conent to bring art and commerce together for campaign launches, seasonl promotions, and product/brand education + storytelling. Samples:
